In Jason Spitz’ SXSW recap of a Direct-To-Fan panel, the topic of DTF “was explored in depth by Brendan, Benji, and fellow panelists Nicole St. Jean of Topspin, Emily White of Brendan Benson’s management/Readymade Records, and independent artist & YouTube sensation Julia Nunes. Brendan led the group in discussing four specific elements of the Direct-To-Fan (D2F) model. First, he posed the question “What kind of packages work best when selling D2F, and how should I price them?” The panelists recommended unique, memorable offers that enhanced the art or resonated with the audience. Nicole cited Arcade Fire’s animated digital accompaniment to their album The Suburbs and Trent Reznor’s razor-blade USB necklace. Benji urged artists to personalize their offers and ask themselves “what would a true fan love to get, and how can I create it for them?” Emily recommended tiered pricing to reach all levels of fans, from those who can only spend $10 to those willing to spend $100.”
<snip> “Botwin will be talking about his experiences as a musician and business owner as part of a “Backstage Pass” event before his Memphis show at Newby’s, sponsored by the Memphis Music Foundation.
“I’ll do anything I can for Cameron [Mann, director of the foundation’s Music Resource Center]. He’s a great person in the Memphis music scene and with what he’s doing at the Music Foundation,” Botwin says.
“When it comes to creating a career in the music business, that’s something I’m confident in, and not just for myself but for other artists I’ve been helping.”
The “Backstage Pass” event will take place at 7 p.m. at Newby’s. Admission to the talk is $5 or free for Music Foundation members.
“I look forward to coming to Memphis,” Botwin says of this homecoming of sorts.
“We’re definitely bringing a top-notch show and it’s going to be great to come back. Some of my favorite food in the world is in Memphis.”
The Memphis Music Foundation has teamed up with Indie Memphis and the Memphis Shelby County Film Commission to create a Memphis music sampler for music supervisors and creative directors. On November 3rd, in conjunction with the launch of the Indie Memphis Film Festival, Heartache in Memphis, a compilation of 20 songs will be available to stream live on SoundCloud.
A limited number of CDs will be available at the Indie Memphis Film Festival.
“Memphis music is so many things. We have wellspring of diverse sounds. The theme of heartache gives music directors and music supervisors a thematic perspective,” noted Memphis Music Foundation Director of Development & Communications, Pat Mitchell. “Heartache in Memphis explores heartache through a diverse collection of artists.”
The Heartache in Memphis selection committee included representatives from Indie Memphis, The Memphis Music Foundation, The Memphis Shelby County Film Commission and members of the Music Resource Center.
Included in Heartache in Memphis are
Furry Lewis “Worried Blues”
Amy LeVere “Cry My Eyes Out”
Grace Askew “Jupe”
Nancy Apple “Hard Luck ‘N’ Old Dogs”
Susan Marshall “It’s Hitting Me”
Black Rock Revival “Lola Falana”
Deering and Down “Love is a Rock”
The Bo-Keys “Sundown on Beale”
Trashed Romeos “Gotta Find New Love”
Tiger High “Why Oh Why”
Jeffrey James and the Haul “Rain’s Coming Down”
Chris Milan “Always in Love”
Glorie “Water Drops”
Hot Freak Nation “12th of Never”
Marcela Pinilla “Mientras No Estes” (While You Were Away)
Jim Mize “Looking for You”
Star & Micey “Carly”
The Late Show “Judy”
The Tim Terry Experience “Can’t Get You”
Musaria featuring Saturna “Moment” (jazz re-mix)
via Coal Country
Memphis Music Launch is almost here, and if you’re still not sure whether you’re going to put your name (and your idea) in the mix for Launch Weekend, you’ll want to clear some time out on Saturday afternoon to join us at EmergeMemphis.
This Saturday from 4 to 6 p.m. is MML Pitch Night. It’s a time to try out a pitch that you’d like to work on during the Launch Weekend, but it’s also a time to get your questions answered and learn more about MML, the process and the huge prizes at stake for the winner. Join us for a beer, some information and to hear some of the ideas you may be up against when Launch Weekend arrives. You’ll be able to register for the Launch right then and there, and you can take advantage of a special extended early bird discount if you do.
In the meantime, if you want to read up on MML you can check out a great FAQ here, and of course read the full synopsis of the entire Launch by clicking here. You can also give us a shout with specific questions by e-mailing Cameron or John, or stop by the MRC at 431 S. Main Street.