Topspin tips: Maximizing Direct-to-Fan

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Topspin tips: Maximizing Direct-to-Fan

In Jason Spitz’ SXSW recap of a Direct-To-Fan panel, the topic of DTF “was explored in depth by Brendan, Benji, and fellow panelists Nicole St. Jean of Topspin, Emily White of Brendan Benson’s management/Readymade Records, and independent artist & YouTube sensation Julia Nunes. Brendan led the group in discussing four specific elements of the Direct-To-Fan (D2F) model. First, he posed the question “What kind of packages work best when selling D2F, and how should I price them?” The panelists recommended unique, memorable offers that enhanced the art or resonated with the audience. Nicole cited Arcade Fire’s animated digital accompaniment to their album The Suburbs and Trent Reznor’s razor-blade USB necklace. Benji urged artists to personalize their offers and ask themselves “what would a true fan love to get, and how can I create it for them?” Emily recommended tiered pricing to reach all levels of fans, from those who can only spend $10 to those willing to spend $100.”

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